Exploring Rebel Foods’ Financial Struggles: The Reason Behind Recent Layoffs


Layoffs are always a difficult topic to talk about, especially when it affects a significant number of employees. The recent development in the business industry has seen a spike in the number of organizations that have had to layoff their employees due to various reasons such as financial troubles, restructuring, and even COVID-19 pandemic.
In this report, we will focus on one specific layoff that has recently grabbed attention and made headlines in the news. We will delve into the story of Rebel Foods, a Mumbai-based cloud kitchen startup, and investigate why the company had to lay off employees.

Company Overview

Rebel Foods, formerly known as Faasos, is a new-age food company that provides home delivery of food items. The company was started in 2004 by Jaydeep Barman and Kallol Banerjee. It was initially named Faasos and later rebranded as Rebel Foods. The company has its headquarters in Mumbai, India.
Rebel Foods started as a quick-service restaurant that served wraps and rolls. With the advent of technology, the company ventured into the online food delivery sector. Rebel Foods made it big in a short span of time and today operates under 35 brands serving across 18 countries.

Funding and Investors

Rebel Foods has raised a total funding of $548 million across various rounds of investments. The company’s latest funding was in 2021 when it raised $50 million in equity investment led by US-based hedge fund Coatue Management. Other investors of Rebel Foods include Sequoia Capital, Coatue Management, Steadview Capital, Lightbox Ventures, and Goldman Sachs.

Performance and Recent Developments

Rebel Foods has been one of the fastest-growing food delivery startups in India. The company has been expanding rapidly and has had a strong presence in the market.
However, the recent COVID-19 pandemic led to the closure of many restaurants and a drop in the number of orders received by Rebel Foods. As a result, the company had to focus more on its delivery operations, which in turn led to higher costs. This, coupled with the pandemic’s economic impact, led to a reduction in revenue.

Reason for Layoffs

In January 2023, Rebel Foods announced that it had to lay off 10% of its workforce due to the company’s financial struggles. The total number of employees laid off was approximately 200. Rebel Foods’ management cited lower sales due to the ongoing pandemic and high operational costs as the main reasons for the layoffs.

Stakeholder’s Statement

In a statement released by the company, Rebel Foods’ CEO, Jaydeep Barman, said, “The decision to layoff employees was tough but necessary to ensure the company’s long-term success. We are committed to supporting our employees in every way we can during this difficult time.”

Rebel Foods’ Future Goals

The company has not lost sight of its long-term goals despite the current challenges. Rebel Foods is planning to expand its delivery services and increase the number of its cloud kitchens in more cities. The firm is also working to build more efficient systems and cut down costs to ensure that it remains competitive in the market.


The COVID-19 pandemic has been a significant challenge for many businesses worldwide, and Rebel Foods is just one of those businesses. However, the company is still fighting and doing its best to stay afloat. Rebel Foods has a strong presence in the food industry and is a popular name across many countries.
The company’s management is optimistic about the future and is working diligently to ensure that Rebel Foods emerges stronger from the crisis. The layoffs were a tough decision, but in the end, it was necessary for the company’s long-term success. Rebel Foods has proved to be a resilient company and will undoubtedly overcome these tough times.

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