What Crejo.Fun’s Layoffs Reveal About Edtech Start-ups

Crejo.Fun Blindsides Many with Massive Layoffs

Crejo.Fun, a Bengaluru-based edtech start-up, made headlines last week as it announced the layoff of a staggering 100% of its workforce. The Matrix-backed company had been in business since 2020 and was considered a rising star in the education industry. However, its promising run ended abruptly, leaving many wondering about the cause and consequences of the sudden layoffs.

Company Introduction and History

Launched in 2020, Crejo.Fun aimed to make learning fun and enjoyable by creating engaging educational games and activities for children. The start-up was the brainchild of founders Apoorv Gupta and Shivendra Barnwal, who had previously worked together at edtech giant Byju’s. Crejo.Fun’s vision was to revolutionize the way children learn and help them develop critical thinking, problem-solving, and creativity skills.

Funding and Investors

The company had raised $3 million in seed funding from Matrix Partners India, one of the country’s leading venture capital firms. Investors were drawn to Crejo.Fun’s innovative approach and the founders’ pedigree in the edtech space. The funding was used to develop the company’s technology platform and hire top talent from across the country..

Performance and Growth

Despite being a relatively new player in the industry, Crejo.Fun had rapidly gained traction with its target audience. Its gamified learning approach had won the hearts of children and parents alike, and the start-up had grown its user base to over 1 million within a year of its launch. In addition, the company had expanded its operations to multiple cities across India and was poised to enter new markets soon.

Reasons for Layoffs

Given Crejo.Fun’s impressive growth trajectory, the news of its layoffs came as a shock to many. The company cited “failed expansion plans” and “financial constraints” as the primary reasons for the decision. According to reports, the start-up had overextended itself by expanding too quickly and incurring significant operational costs in the process. Additionally, it had failed to secure additional funding to meet its working capital requirements.

Number of Employees Laid Off

The layoffs affected all 170 employees of Crejo.Fun, including its leadership team and support staff. The sudden announcement left employees in a state of shock and uncertainty about their future prospects. Many took to social media to express their disappointment and anger at the company’s handling of the situation.

Company Stakeholders’ Statements on Layoffs

In response to the backlash, Crejo.Fun’s founders issued a statement expressing their regret at having to take the difficult decision. They acknowledged the contributions of their employees and assured them that they would receive compensation and support during the transition period. The founders also stated that they would focus on restructuring the business and exploring alternative options to revive the company.


The layoff of all employees at Crejo.Fun has raised concerns about the challenges facing start-ups in the education sector. The news serves as a reminder of the importance of responsible expansion, sustainable operations, and adequate funding for the long-term survival of businesses. It remains to be seen what the future holds for Crejo.Fun and its employees, but the company’s downfall could serve as a cautionary tale for other start-ups in the industry.

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