Mamaearth, the popular Indian brand that specializes in toxin-free and natural personal care and baby care, has announced that they will be laying off 80 employees, which is 10% of their total workforce. The layoffs come at a time when the company is preparing to go public (IPO-bound) and the move is said to be a part of their restructuring plan.
Mamaearth is headquartered in Gurugram and was founded in 2016 by husband and wife duo Varun and Ghazal Alagh. The company has been successful in creating a niche for itself in the personal and baby care market by offering a range of natural and eco-friendly products.
Mamaearth was launched with a mission of providing clean and safe products for families, especially pregnant women and children. Their products have been designed to cater to all, including people with sensitive skin, allergies, or even those who are environmentally conscious.
Funding and Investors
The company has experienced rapid growth since its inception, and the brand has become very well known in the market with a wide customer base. With their products being sold across 6000 retail outlets and e-commerce platforms in India, Mamaearth has been able to raise $111 million in funding so far, which includes several rounds of funding from notable investors such as Sequoia Capital, Fireside Ventures, and Stellaris Venture Partners.
Reasons for Layoffs
With Mamaearth’s impressive growth trajectory, the recent news of layoffs has caused quite a stir within the industry. The reasons for the layoffs are being attributed to a business restructuring plan as the company prepares to go public. A spokesperson for Mamaearth stated that the company has undergone “a comprehensive exercise to streamline operations and to make it more efficient.” The statement continues to say that this was necessary to ensure that the company grows at the right pace and in line with the market dynamics.
As the retail industry has been heavily impacted by the pandemic, many companies continue to shift their focus to e-commerce, which Mamaearth has been able to navigate with ease. The brand has been able to register steady growth in the e-commerce space, particularly within the personal and baby care categories.
Despite the recent setback, Mamaearth is well-positioned to continue its growth trajectory as it prepares to go public and carve out a much larger market share. The company has noted that it remains committed to delivering eco-friendly and toxin-free products for its customers while ensuring that it grows sustainably in the Indian and global markets.
Mamaearth’s recent layoffs may have raised eyebrows in the industry, but it is a significant move that the company has made to align with market demands. As an innovative brand with a clear mission and a passionate team, Mamaearth remains well-positioned to continue its leadership position in the natural products segment and deliver meaningful value for its stakeholders.